Sam adams brewery who owns
We are very proud to put Boston Beer Company on [their labels] as a brewer. They feel the same way. Calagione : We're very proud to be independent craft brewers, and thankfully that's not a subjective concept. Our trade group, the Brewers Association, which represents the vast majority of America's 7, craft breweries, has the definition of indie craft, and we're proud to be within that.
We also have a seal that only true indie craft breweries can put on their packaging. Our companies believe in that seal because we believe consumers want to know who makes their beer. And when we believe there's a lot of consumers who will be proud to buy beer made by a true indie American craft brewery and one that has the capability to get our beers coast to coast within the three-tier system.
How extensively did you guys consult with Brewers Association while you were putting this deal together? Calagione : While we didn't consult with the Brewers Association, I had a great chat yesterday with Bob Pease, the CEO, and he sees this as yet another example of the creativity and collaborative ethos of the craft brewing community. So the trade group is excited. What about customers? In a word. It'll amplify the accessibility of both of our portfolios.
It's challenging for the little guys to break through that noise and get our brands to the consumer, no matter how much [the consumers] desire it. Well now with our combined scale or combined creativity are a combined network of, uh, of distributors.
We'll be able to get that beer more easily into consumers' hands. Koch : This brings together brewers with a long track record of innovation and creativity. And it's been my experience that when you put creative individuals together, cool things happen that might not happen if they're innovating in their separate silos.
How do you fit those two different personality types together to be complementary, rather than butting heads? Koch: Sam and I have already done this. Eight years ago, we brewed the first collaboration beer for a high-end food and beer tasting held by the Brewers Association called Savor. Sam had the idea for it. It was going to be called Savor the Flowers and we were going to use flowers including hops in new and different ways.
I thought was very cool. He had this other idea is that we would collaborate on this beer old-school, by writing letters back and forth. I called it the world's first epistolary beer.
We were experimenting with this new hop that was not even on the market. They were calling it Tutti Frutti. We made probably the first commercial beer with what is now known as the Mosaic hop. And it's become a staple of craft brewing.
Calagione : I just learned something. I didn't realize that we used to be called Mosaic and it was great. Dave, even in your story, I'm actually learning something about that. Jim, I assume that you've been approached many times over about acquisition opportunities with breweries that look like a Dogfish Head, or had a similar portfolio, et cetera.
Enter Dogfish Head. By joining forces, the breweries can build a beverage powerhouse able to stand strong, no matter which direction the trendy winds gust. It felt very natural. Greater placement will hopefully lead to greater sales, especially in the face of hop-scented headwinds.
Even if that happens, the ownership will be clear. In the future, expect Dogfish Head and Sam Adams logos on all bottles, cans, and packaging materials. By using this website and its offers and continuing navigating, you accept these cookies. You can change them in your browser settings. About Us Our Story Our passion for never settling, and brewing quality, flavorful beers started with our founder, Jim Koch.
Jim had a belief: that beer drinkers deserved a better American beer option than what was available at the time.
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