What is the difference between narrowcasting and broadcasting

Barly-ground is first harroughed once in a Place to hinder the Grains getting into the Thoroughs, then it is sown by Broad-casting all over the Ground, and directly harroughed both Ways into the Earth. Hereafter, in addition to broadcasting reports of obstructions to navigation by the radio stations of the navy at the seaboard at 8 A. M, noon, 4 P.

Narrowcasting was adopted about a decade after broadcast began being used to refer to the widespread beaming of radio signals and programs. It refers to use of the local light and telephone lines to bring to the homes concerts and other forms of entertainment sent out on high-frequency waves. And where once it was a case of adding more and more lights to houses to multiply the "wow" factor, the latest Christmas light innovations are hi-tech, with an increasing number of homeowners creating computerised displays synchronised to music that is narrowcast on FM radio channels.

In this way, the present invention can be said to "microcast" or "narrowcast" the content of personalized songlists to individual listening stations or users. Since Internet advertising works best when narrowcast, the more accurately companies can target their advertisements, the greater is their revenue.

In addition to being applied to these sorts of niche programs, narrowcasting is beginning to be used in a political sense, in which it refers to sending a message to a distinct group of supporters, rather than the populace as a whole. It's the fact that that we no longer have broadcasting, we have narrowcasting.

Individual politicians are no longer dependent on parties…. Political parties, by contrast, are narrow-casting, putting the bulk of their efforts into revving up their base while spending less time trying to persuade swing voters. Fast forward to President Barack Obama's use of social media as well as big data in his two successful presidential election campaigns to target the demographics, narrow-cast or tailor the message to the psychographic level, raise funds from the masses, and bring them out to vote.

Without it, governments would struggle to sort out the many, many competing interests of its citizens. Fortunately, lobbying provides access to government legislators, acts as an educational tool, and allows individual interests to gain power in numbers. Influence on Government: Influences decision making within the government, usually by influencing public opinion so the government listens to the majority, but may also use other methods such as petitions, marches, and demonstrations.

Monitoring government is a process that helps improve performance and achieve results. Its goal is to improve current and future management of outputs, outcomes and impact. Voting in an election and contacting our elected officials are two ways that Americans can participate in our democracy. Examples include voting, volunteering, participating in group activities, and community gardening.

Some are individual activities that benefit society e. Voting is a method for a group, such as a meeting or an electorate, in order to make a collective decision or express an opinion usually following discussions, debates or election campaigns. Democracies elect holders of high office by voting. The basic requirements for voting are that you must be a U. The 24th Amendment eliminated the poll tax in federal elections.

In the 26th Amendment gave those 18 and older the right to vote. Artificial Intelligence. Analytics Software. AI Software Solutions. Digital Advertising Solution.

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Most people are familiar with the words broadcast and broadcasting because they are frequently used terms in television, internet and business. But what about narrowcasting? In a nutshell, narrowcast means aiming a broadcast at a narrowly defined audience or area. Narrowcasting is a specific transmission of information to a selected small group of people.

An example of this is an advertisement that is broadcasted specifically for the female individuals in a specific shopping mall.