What makes a successful leaflet

Decision and move all completed in just under a week! In truth I have a tendency to be spontaneous ask my husband! But no doubt your business has evolved since then. When I critique marketing leaflets I often discover common mistakes. And that means if your headline fails to bite, the rest of your message is lost. For example the summer Olympics offered a great opportunity within tight restictions to be creative with your advertising message. Your call to action is copywriting jargon for what you want readers to do next?

So remember this rule. And when you do you need to be clear, specific and straightforward …. Similarly, if you offer beauty treatments, massage therapy or coaching make it clear you hold the appropriate qualifications. In fact, whatever your business, if you have third party validation that builds credibility for what you offer, showcase it. Do this and it will help address readers objections and start building that all important trust. Potential customers are cynical and tough. And they want to know two things.

And to have any chance of persuading them you need to answer these two pressing questions:. The answer will often be found in your Unique Selling Point. You see, if price is the only thing you can compete on beware, someone can and will always undercut you. Instead focus on the aspect of your business that only you provide, then craft a message that attracts customers based on that.

However people rarely make buying decisions based on need apart from the essentials of course. Instead we buy because we want. But they are very interested in what they have to gain or how they will benefit from what you do. A black and white image is highlighted by multi-coloured circles which cover different parts of the woman. Against a neutral, stone background, a monochrome flyer is brought to life in a fun filled fiesta of a flyer!

Leaflets have to get their message across in an instant. If your title is captivating, it will encourage readers to engage with the smaller text that tells them more. This leaflet cleverly uses the large, bold text as a fragmented frame for its image which ensures the title is forceful and predominant.

The message demands attention, and showcases how a strong title can drive the direction of a leaflet. Use this guide as a checklist to create a successful leaflet marketing campaign in no time. Want some more leaflet design tips? Check out The Anatomy of a Flyer for a thorough inspection of the aspects of the leaflet. Or are you raring and ready to start designing?

You can find our free leaflet templates here. ISO The production and supply of digital and lithographically printed products on paper, board and plastic substrates at the Manvers site. ISO The environmental management of all operations at the Manvers site, including lithographic printing and small and large format digital printing and finishing operations. Certification is subject to periodic surveillance and re-assessment.

For further information regarding the validity of the certification please contact Print and Media Certification on info printcertification. Only then can you learn how to deliver the right message in the right place at the right time. The art of persuasion is something all small businesses should master in their marketing.

Speaking directly to customers and providing the information they need is essential. The copy on your flyers should include these three essentials:. Successful flyers use this combination to increase their chances of engagement with the people who read them.

By using language that sells, you can emphasise the benefits of your products, services or event to the reader. Then, by clearly signposting the next steps for the reader, you can encourage them to act and increase the chances of getting that return on your investment.

Flyers come in all shapes, sizes and colours. Sometimes, choosing an alternative shape or colour scheme can be the difference. Use a combination of images and text. Nearly two-thirds 65 per cent of people are visual learners , so using imagery and graphics that convey your message can help to make your business flyer more effective. Dial the phone numbers on the flyer to make sure they are correct, and type in the URL of your website to make sure it is correct, too. Select bright-colored or unique paper, and print with black ink.

Use shades of grey to provide tones and contrasting background areas. Design a coupon on the bottom quarter of the flyer. Be sure to clearly state the deadlines and limitations of the offer. If it is a mail-in coupon, be sure to include the payment specifications with areas for filling out credit card information, mailing address, etc.

Use these proven techniques and you will see big results in your marketing efforts. All Rights Reserved. Blog Menu.