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By Rob Lenihan. Corey Goldman. See More. I spoke with SVP of marketing Craig Brommers about this very thing, as to me, it seems a little much. Once through the threshold, my ears were accosted by the thumping bass of techno music.

It was comically loud, actually, I couldn't hear anything aside from my own inner voices urging me to run back to the J.

As is customary in suburban Abercrombie stores, nobody offered to help me outright. I remembered that from high school and shook an imaginary fist at the staff. The sides of the store men's vs. Once righted, I remembered their t-shirts being quite soft, so I made my way towards a few hanging up on the wall.

I'd never wear either, but wanted to get a closer look at 'em anyway. They were just as soft as I remember, and the fabrication was pretty solid. If you were into the brand back in the day, you'll probably remember the double-duty seaming on a lot of their knits and Ts. It took a lot to pop those threads.

And in all their negative press and the endless trolling of their product, you very rarely hear that the garments are poorly made, because honestly, they're not. There's an attention to manufacturing that you can see in the clothing, an important distinction when it comes to your budget or a teen's babysitting cash.

One thing that was certainly welcome was the price. She also noted a shift in the kind of product these customers want nowadays, and mentioned a more "day-to-night" approach to designing and creating product that "Feels a little more sophisticated. Still dizzy from the Fierce fumes and pounding music, I spun around to the denim wall—a staple of any mall store.

Thumbing through the stacks I saw some of the old washes meaning almost green blue jeans and some of that familiar, lamentable detailing. But there were also some more approachable pairs—some I even considered buying. I'm a purist when it comes to denim, so the more simple and clean stuff is what jumped out at me. It's what jumps out at a lot of dudes these days.

Denim, as it happens, is a huge source of revenue for the company, and an area they've identified for growth. When I asked the team what they're core business was, Laginess quickly replied, "Definitely jeans for us, we feel we offer the best jeans in the mall. Fit wise, everything looked a little big in the leg. Their straight fit verges on what I'd call slouchy, but will give plenty of room in the thigh for more athletic guys. Then there's the boot cut, a hallmark of the store. According to the team, it's still a popular style, but they have been focusing on bringing in a variety of fits to meet consumer demand for more fashionable, sophisticated and versatile products.

We still advise avoiding the boot cut at all costs because you're an adult and it's You should be equally wary of the super skinny, unless you are in fact, absurdly skinny I envy your Saint Laurent eligibility, just saying. Nothing of what I saw could stack up to a pair of APCs, but they weren't that bad.

They were decent. Out in the suburbs, where choice can be limited, decent might equate to best. It was time to head towards the back, past the endless pile of the world's most comfortable sweats honestly, I won't believe any different and will stand by them till I die , and through the sea of logo t-shirts remember, they're on their way out to the sale section.

In years past, the company had been criticized for avoiding promotions, and that's what led to their nosedive back in the recession. But Brommers informed me that they've been marking down prices more regularly now, and that's similar to what other retailers are doing in the mall. So what had been left behind for sale? We'd just emerged from the frenzy of back-to-school shopping, so I imagined it would be pretty bottom-of-the-barrel.

But I was caught off-guard here.



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