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At present, research focuses on the description of users' preference for emoji, but fails to go deeply into the underlying reasons. Users' preferences for emoji are influenced by many factors such as contextual information, interpersonal relationships, familiarity with emoji and personal interpretations other than official definitions, which are all worthwhile factors to explore.

The emergence and widespread use of stickers has impacted the status of emoji, and some research has begun to improve the user experience of stickers Shi et al. Whether stickers will replace emoji is an interesting topic for researchers. Under the impact of stickers, how to further enhance emoji's performance in emotion and semantic expression and improve user experience is also a direction worth exploring. As part of popular culture, the development and use of emoji reflects specific political and cultural characteristics.

Many researchers have interpreted emoji's social influence from different perspectives. For example, some uncivilized use of emoji can harm public consciousness, a point which is not yet appreciated by the public Zerkina et al. Other researchers believe that the popularity of emoji reflects multicultural communication and cultural globalization Skiba, , and that there is some unconscious power behind the use of non-verbal cues like emoji Elder, , which strengthen the inequality and exploitation of our social system Stark and Crawford, For example, Leslie argues that the quantitative use of emoji in the workplace such as the use of emoji to give ratings has turned the employee into something like an on-the-shelf item in a digital economy warehouse, affecting their freedom.

The democratization of emoji selection and Unicode should also be discussed. Emoji of different skin colors have been introduced to address the lack of racial representation Sweeney and Whaley, Therefore, future research can explore the deeper meaning of emoji use from different perspectives, especially the links between emoji use and political movements, subcultural groups, and social inequality.

This paper systematically reviews related research on emoji, aiming to provide a global perspective and clues for researchers interested in emoji. This paper summarizes the developmental process, usage features, functional attributes, and fields of research related to emoji.

Emoji developed from emoticons, and have both emotional and semantic functions. The use of emoji is influenced by and varies according to factors such as individual circumstances, culture, and platforms.

Ambiguity and misunderstanding may occur in different situations and cultural backgrounds. From the perspective of many fields communication, computing, behavioral science, marketing, and education , this paper comprehensively combs the research topics, methods and tools used in studies related to emoji, systematically summarizes the research status of emoji in various fields, and puts forward some new perspectives for future emoji research such as emotional association, use preference, new modalities and impacts on society.

The datasets generated for this study are available on request to the corresponding author. QB contributed conception and design of the study.

All authors contributed to manuscript revision, read, and approved the submitted version. The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

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It could be part of a comment on a really well-framed selfie on social media. It could also be about how much the commenter loves an outfit, makeup, outfit, hairstyle etc. It may also be used when romantic love is involved and someone wants to express how much they adore their partner, since hearts often carry such a meaning. The smiling face with heart-shaped eyes emoji is also great for reactions to animals, landscapes, and foods, just to name a few more categories.

For example, if someone saw a really cute dog, they might use this emoji along with an exclamation about how adorable the dog is. They could also use it in an instance where they love something so much that they want it for themselves.

This emoji is often used in responses to exciting concepts, too. It could also be used as a response to an inspiring quote posted on social media, or kinds words from a friend or follower. Connect your favorite apps to HubSpot. See all integrations. We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.

They bring me back to simpler times, when my phone still had a physical keyboard and AOL Instant Messenger was my main method of communication. Those were the days. The shrug emoticon is one of the more intricate emoticons to type, so most people resort to copying and pasting it from a website, like CopyShrug. But copying and pasting the emoticon is really only a good option if you use it sparingly. Originally published Sep 24, AM, updated March 17 Logo - Full Color. Contact Sales.

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